Procon Tiling is a Melbourne-based business providing professional Tiling, Waterproofing, and Screeding services. As a growing trade brand, Procon Tiling partnered with Website Designs Agency to establish a complete digital presence — starting from visual identity to an engaging website. The project included logo design, brochure creation, company profile and price list design, and a custom WordPress website featuring a sliding banner, service highlights, project portfolio, integrated map, and contact form. The engagement also included domain registration and web hosting setup, marking Procon Tiling’s official online launch.
The Client
Case Study: Procon Tiling
The Challenge
As a new business entering a competitive Melbourne construction and renovation market, Procon Tiling needed a strong brand identity and a professional online presence to inspire trust and attract clients. The challenge was to create a complete digital ecosystem from scratch — one that not only looked credible but also effectively showcased their expertise and services.
- The brand had no existing visual identity or online footprint.
- There was a need for a professional logo and brand palette that reflected trust, craftsmanship, and reliability.
- Marketing materials such as the brochure, profile, and price list needed consistent visual alignment with the website.
- The website required a simple, conversion-focused layout to communicate services clearly and encourage client enquiries.
- Being a new business, search visibility and user engagement were key priorities for growth.
The Solution
Building a Complete Brand Foundation
Our strategy focused on developing a unified brand identity and online presence that positioned Procon Tiling as a reliable and skilled service provider in Melbourne. The approach covered every stage of brand development — from visual design to website launch and hosting setup.
Our Approach & Key Implementations
Our plan was executed in three strategic phases:
Phase 01
Brand Identity Creation
Logo Design: Designed a clean, modern logo symbolizing precision, craftsmanship, and durability — reflecting Procon Tiling’s professional image.
Brand Collateral: Created a matching brochure, company profile, and price list — maintaining brand consistency across all client touchpoints.
Phase 02
Website Development
Platform: Built the website on WordPress for flexibility and easy future updates.
Design & Layout: Developed a responsive, visually appealing interface featuring a sliding homepage banner, detailed service sections, and a project portfolio to showcase completed work.
Phase 03
Launch & Hosting Setup
Hosting & Domain Registration: Managed complete setup including secure hosting, domain registration, and site configuration.
On-Page SEO: Applied foundational SEO settings to ensure early-stage visibility on Google for local search terms.
The Results
Outcomes & Future Outlook
Procon Tiling’s new website and brand identity established a strong professional foundation for long-term growth. The cohesive design and structured content now position the company as a trusted name in Melbourne’s tiling and waterproofing industry. The site’s clarity, user-friendly navigation, and modern visuals have already helped increase enquiries and build brand recognition among residential and commercial clients alike.
With a solid digital infrastructure in place, Procon Tiling is now well-positioned to scale its marketing efforts and expand its customer base through SEO and social media campaigns.
Technology Stack
WordPress CMS
Custom Theme
SEO Plugins
Mobile Responsive
Managed Hosting
SSL Security
Performance Cache
Contact Forms
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